ERCOT

Website Redesign, Strategy & Consulting

Electric Reliability Council of Texas

Electric Reliability Council of Texas (ERCOT) is known as the first ISO (Independent System Operator) that manages and operates the electric grid on the Texas Interconnection that supplies power to more than 25 million Texas customers – representing 90 percent of the state’s electric load. As per the region’s ISO, ERCOT’s electric grid connects more than 46,500 miles of transmission lines and more than 550 generation units. ERCOT is one of the nine ISOs in North America and is a membership-based non-profit corporation which also performs financial settlements for a competitive wholesale-bulk market.

Challenges

The goal and constraint were creating a simplistic interface to develop an interactive website where their customers can interact conveniently. Along with a good UX/UI, a reliable digital marketing strategy was compelled to increase website traffic and sales. The client’s purpose was to accelerate the revenue by social media and paid advertising.

Our Approach

Blue Whale Apps’ team of expert designers made a simplistic and minimalistic yet impressive UI and adaptable UX. The digital experts ensured SEO-friendly content and structure that helps improve among the competitors in the market.

Improved User Experience

Our digital experience designer developed a robust and eye-catching website design that helped the client increase sales leads by 62%.

Increase Engagement

We worked with ERCOT on several initiatives to increase engagement with website users. Relevant CTAs, prominent email signups, and social media feeds were integrated to make the website more interactive. The Blue Whale Apps team also focused on adding Google products like GA, Google Search Console, and google tag manager growth in revenue and persona development. 

Fonts

Typography

RALEWAY FONT FAMILY

Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.

COLOR THEME

The color black is associated with power, fear, mystery, strength, authority, elegance, formality.

Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.

The Result

The client was pleased with the new layout and design of the website. We delivered a tailored digital marketing strategy to deliver results and increase performance by 200%.

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