Electric Reliability Council of Texas (ERCOT) is the first ISO (Independent System Operator) in the USA. It manages the electric grid on the Texas Interconnection that supplies power to more than 25 million customers in Texas. Thus, it represents 90 percent of the state’s electric load.
As per the region’s ISO, the company’s electric grid connects more than 46,000 miles of transmission lines. Not only that, but it also connects more than 550 generation units. Besides, being one of the nine ISOs in North America, ERCOT has been dedicated towards the improvement of the bulk power grid by working with the Texas Reliability Entity.
The client wished to develop an interactive website for their customers to interact smoothly with great convenience.
The client wanted to ensure that the following goals were met:
Blue Whale Apps’ team of experts overviewed the client’s business requirements and came up with a full-proof plan. It was presented in front of the client. Along with that we also presented the details of the necessary steps of dealing with the project.
Once the client was fully satisfied with our plan, we took the following steps.
Our digital experience designer developed a robust and eye-catching website design that helped the client increase sales leads by 62%.
We worked with ERCOT on several initiatives to increase engagement with website users. Relevant CTAs, prominent email signups, and social media feeds were integrated to make the website more interactive. The Blue Whale Apps team also focused on adding Google products like GA, Google Search Console, and google tag manager growth in revenue and persona development.
Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.
The color black is associated with power, fear, mystery, strength, authority, elegance, formality.
Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.
The client was highly impressed with the new layout and design of the website. We succeeded in delivering a tailored digital marketing strategy. These resulted in the following benefits: