Filmkauai is a film production house located in Kauai that needed a complete website redesign. The new focus was to improve usability for its customers coming to the islands for photo and video projects. Filmkauai was looking for a modern, engaging design and user interface that made it easy for customers to quickly find its most commonly accessed content.
The Blue Whale business analyst team reviewed the existing website and created a strategy with wireframes, which were later followed by beautiful layouts to celebrate island culture. We provided an elevator and other design materials to test the new branding, its navigation changes, and built alpha and beta versions of the site. The entire project was undertaken using an iterative and agile approach. The first of its kind for the region, Filmkauai will be an important resource to promote the film industry in Kauai.
Discovery and Competitive Analysis, Contextual Analysis and Interviews, Prototyping, Wireframing, and UX
Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.
The color black is associated with power, fear, mystery, strength, authority, elegance, formality.
Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.