App Store Optimization Services

A website needs search engine optimization strategy for top rankings and similarly, an app needs a powerful app store optimization strategy to rank at the top of the app stores. When a user types certain keywords related to your app offerings, you can easily rank on the top of the app store results with an unmatched and highly effective app store optimization strategy. At Blue Whale Apps, we have set a benchmark by offering high-quality, reliable, and comprehensive, tailor-made app store optimization services that can bring more downloads for your app. We have adequate resources, technologies and tools at our disposal to rank your app on the top of the app store results.

Our App Store Optimization Services

Keyword research for ASO

With extensive keyword research, we fetch relevant primary and secondary keywords that are used by the users and targeted by your competitors. Both Apple and Google Play stores have different approaches when it comes to ASO. We have a list of tools for in-depth keyword research and analysis.

App title

The app title must cover the brand and keywords that are mostly primary. It also must be unique and innovative to lure customers to click on your app title for downloads. We help your app to rank better by giving an apt title based on the right keywords and phrases.

App description

An app description also plays an important role to decide whether to download the app or not. Our copywriters come up with the best app description copy that clearly illustrates what the app offers with relevant features and reasons for downloading.

App review and ratings

Believe it or not, users check reviews and ratings before downloading the app and if they are not satisfied with the reviews and ratings, they will not download your app. We encourage happy customers to write positive reviews and ratings by offering incentives or simple prompts. We also help to increase the volume of positive ratings and reviews to get more downloads.

App logo

The app logo is the first interaction that the user will do with the app and it should be visually appealing, bright, recognizable, and unique. Our logo developers can design impressive logo options for your brand to choose from.

App screenshots

Screenshots and videos are checked mostly by the users to take a virtual tour of your app and they must cover prominent features, popular pages and best parts of your app. It is your window display to the users and images should be of high definition and clear.

App category

Apple Play Store allows you to choose two- primary and secondary categories for your app. On the other hand, the Google Play store allows you to choose only one category. Choosing a right and highly relevant app category is crucial to get found on the app stores.


Once a user downloads the app, our job is not done. Through different channels and programs, we need to keep the interest of the user live and intact. Personalization, incentivisation, working on their feedback and frequent updates are very imperative for user retention.

Why Blue Whale Apps for App Store Optimization


We have a team of dedicated ASO experts who can create a tailor-made ASO plan for your apps.


We use best in class ASO tools and technologies to offer unmatched ASO services.


We are available at the best competitive pricing in the market for our valuable ASO services.


We have years of experience and expertise in designing and executing result-oriented, proven, and comprehensive ASO strategies for mobile apps for different platforms.


We are well-versed with terms and guidelines of android and iOS platforms and we adhere to them to bring the best results.

Do you want to rank on the top of the app store search results? Hire our expert app store optimization experts now.

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