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Digital Transformation & Modernization of a Social App
Digital transformation and modernization of an online social networking application that allows users to document moments and life stories, helping them reconnect with past experiences, events, and people. After a successful migration and upgrade of the application from an old legacy system to a brand new, elastic instance, the application instantly became more robust and secured, delivering 10X faster performance.
Digital transformation and modernization of an online social networking application that allows users to document moments and life stories, helping them reconnect with past experiences, events, and people.
Mobile Development, Social, Digital Transformation, UI/UX Design, Strategy & Consulting
Ruby on Rails, PostgreSQL, Amazon S3, Amazon EC2, OneSignal, Xcode, iOS 10.2
Design 
Wireframes Sobio, a web-based social biography and collaboration application was built on legacy architecture, requiring constant updates and maintenance to keep up with growing use and demands. The application and layout also did not have a very user-friendly interface and left much to be desired from a user experience standpoint of the application persona. In addition, originally built on a legacy system lacking the necessary resources or scalability, the performance of the app continued to decrease as the number of app users and data uploaded continued to grow.
The app required a complete revamp of the front-end and back-end architecture to enhance the longevity and performance of the app.
Along with transforming and migrating the webapplication to a more robust and scalable architecture, the client wanted to develop a native mobile application to reach out to a wider audience market. The client was looking for a partner with a full-cycle app development experience to strategize, upgrade, design, develop, and modernize the application.
Strategy & Consulting 
Native mobile app development 
UI/UX Redesigning 
App Rebranding 
Digital Transformation 
App Store submission & optimization Blue Whale Apps helped the client to digitally transform the entire app architecture to a newer technology platform and developed a native mobile application on the iOS platform.
We successfully carried out the app transformation and delivered the web and mobile app with a rebranded interface within the required timeline.
