Atlas Motors offers full-scale auto services. They offer an auto marketplace for buying/selling. They also customize and rebuild cars.
“It was crucial to identify Atlas Motors time and time to ensure we are positioned well among the segment vertical. With technological advancement at exhausting level, we wanted to make sure our brand is bold and positioned well for the market.”
THE CHALLENGES: Being in a highly competitive market, it was crucial to re-position our brand at the forefront.
The client partnered up with us to reposition Atlas Motors among the competition, embolden the brand, update the designs and create a functional prototype that re-positions them as a market leader.
- Interactive Designs
- Emboldened Brand Identity
- Re-defined Brand Strategy
THE SOLUTION: Brand had to be re-invented and designs had to be re-imagined.
It was required to perform a full spectrum of branding flow. Along with the competitive market analysis, we performed brand positioning, developed brand capability, create fresh designs that fit better with the brand and developed brand guidelines that not only provides speed to market but also offers consistency.
Tools/process used: Market competitive analysis, Brand identity, Brand Story update, Consistent visuals, Sketch, InVision for collaboration
– Solutions Team
THE RESULTS: Re-imagined brand positioned as a leader, consistent designs that speak volume.
Competitive and interactive designs with intuitive and consistent brand experience delivered.
“Our engagement with the client not only provided a fresh and interactive design but also re-affirmed their brand and fueled their market reach for times to come”