Personal Celebrity Videos App Development Case Study

Mobile App Development | Web Development | Data Analytics

The GreetClub mobile app is the world’s best destination for fans to request personal video greetings from their favorite celebrities, artists, influencers and athletes. The app allows users to pay celebrities to give shoutouts to their friends and family. The GreetClub empowers public figures to communicate directly with fans and to share happiness, love, motivation, and gratitude―with a direct personal video message for an occasion, such as birthdays, anniversaries, graduation wishes or any other special event. The GreetClub is available worldwide on iOS and Android.

The Client

The GreetClub is a startup based in the USA that offers different kinds of apps for social enthusiasts. It wanted to create a unique app that combined the simplicity of social media with charitable giving.


Mobile Application Development, Digital Transformation, Web Application Development, Social Application Integration, Data Analytics

Tools & Technologies

Swift, Android Studio, App Analytics, C#, Amazon Web Services (AWS)

The Website design

Along with mobile app development service, the Blue Whale team conducted research, storyboarding, and UX/UI design for the GreetClub app. It also crafted intuitive and immersive user interfaces along with the brand’s logo, website content structure, and selected the color palette. White and sky colors were chosen to remain gender-neutral so the app could appeal to a mass audience. Additionally, the Blue Whale UX design team created a look and feel for the app that is easy to navigate and fun to use.

About Design

Font Family


R62 B109 G112
R7 B4 G67


Original Image

The Requirement

Blue Whale helped the GreetClub team develop a clear concept and outcomes related to its expectations for the final UI/UX flow. The mission behind the application was to help users book personalized video shoutouts from their favorite personalities. The GreetClub also wanted to include some complex business logics and scenarios within the system to support all future changes―without changing underlying architecture. Furthermore, it was looking for highly-experienced technical experts to develop its dream product with support for long-term updates and maintenance. Some of the project requirements are listed below:

  • Push Notifications
  • Social Media integration
  • Easy Navigation
  • Mobile Payment Gateway Integration
  • Feedback System
  • Personalized Experiences
  • Search Options
  • Security
  • Simplicity and Support

The Solution

Blue Whale web and mobile technology experts worked closely with the GreetClub to make sure an easy-to-use mobile application was delivered with a stable server environment to maximize performance and load management. Best practice approaches were also implemented for each business requirement to handle social check-ins. Additional details are included below:

  • The app was developed using C# and featured push notifications.
  • Native Android and iOS apps were designed and developed.
  • The app included AWS payment integration with Stripe.
  • In-App purchases were enabled.

The Results

The Blue Whale team created an app that successfully met all of the requirements for the GreetClub. Overall, the GreetClub succeeded in its vision of making a unique app that combined social media, celebrities and their fans with charitable giving. More highlights from the project are listed below:

  • The app was designed to be cost effective
  • Scalable and seamless app performance with AWS
  • Quick and timely delivery using an Agile methodology
  • Procurement of four new business partnerships

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