Atlas Motors – Auto Marketplace App

Market Competitive Analysis | UI and UX Design | Mobile App Development

Atlas Motors is a user-friendly one-stop solution for buyers and sellers of the automobile world. From vehicle diagnosis to communicating with buyers, everything can be done from this platform. The website design includes all the options convenient for buyers while buying a vehicle and shows suitable ads that interest buyers and sellers.


Atlas Motors wanted to create a powerful and convenient auto marketplace for selling and buying cars online. The marketplace needed to provide a simple, fast, and free solution for interactions between customers and vendors.


Market Competitive Analysis, Brand Identity, Brand Story Update, Consistent Visuals


Sketch, InVision for collaboration, ROR, PostgreSQL, JQuery, AWS, Paypal

Website Design

Along with the app, Atlas Motors needed to develop a website. Blue Whale added numerous features to enable buyers to quickly browse and select all the options they want in a vehicle. Our business analyst team also guided our developers through the process of creating an ad listing platform where sellers can make and publish an ad in as little as 30 seconds. Active Admin was included to easily manage all the details as well.

Original Image

The Requirement

The app needed to provide pricing transparency and empower buyers to find and receive offers from dealers. Atlas Motors also wanted to make a platform for users to book transport vehicles online. Some additional requests are listed below:

  • Push Notifications
  • Payment Integration
  • Web Administrative Model
  • Ad Listings and Analytics

The Solution

Blue Whale Apps managed the entire process from strategy and planning to UX design and custom code development. In addition to creating a competitive market analysis, research into brand positioning was also conducted. We then designed a new brand identity with comprehensive brand guidelines. Some highlights are included below:

  • Access All Available Vehicles In One Click
  • Sort Vehicles By Relevance, Date Or Price
  • Save Favorite Cars And Compare Prices
  • Directly Contact And Interact With Sellers And Buyers
  • Contact the seller
  • Store Search Criteria And Receive Matching Ads By Email And Text Notifications

The Results

The app loads pages quickly without sacrificing the ability to see hundreds of vehicles through a single, seamless scroll. Users receive real-time notifications for vehicles and trim options they have saved, and buyers and sellers are able to contact each other through a simple interface to complete deals. It also allows users to share comments, ask questions and navigate an interactive map that displays where vehicles are located. Some additional benefits from the redesign are listed below:

  • Mobile-First Design
  • A Powerful Website Backend Powers A Seamless Interface
  • Server Response Times Of 100-150 ms
  • Average Page Load Times Within 2-3 Seconds

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