Atlas Motors – Auto Marketplace App

Market Competitive Analysis | UI and UX Design | Mobile App Development

Atlas Motors offers full-scale auto services. They offer an auto marketplace for buying/selling. They connect auto buyers and sellers by easily sharing research, inventory, pricing, and lead data for data-driven decision making through the API management platform. They also customize and rebuild cars.

What The Client Wanted

Application - Atlas Motors aims to provide the best and quality services to its customers. So, they wanted to create a powerful and convenient online auto marketplace for selling and buying cars online. They specified that this marketplace would provide a simple, fast, and free solution for interaction between a customer and a vendor.

Website Design - The client also wanted us to develop a business website that would look professional and informative.

The whole purpose of the application and website was to provide a platform for a large number of users to sell and buy transport facilities online. Also, they needed maximum visibility and effective tools to provide the best experience to their customers.


Market Competitive Analysis, Brand Identity, Brand Story Update, Consistent Visuals


Sketch, InVision for collaboration, ROR, PostgreSQL, JQuery, AWS, Paypal

Website Design

We developed numerous features in the website to enable buyers to choose all the options that meet their requirements.

We wanted to create an Ad Listing platform to enable sellers to create and publish a new ad in less than a minute. So, our team of experienced Business Analysts and skilled developers worked together to make it possible.

Besides, we integrated Active Admin with a large number of features to manage all the options easily.

Original Image

The Requirement

The app needed to provide pricing transparency and empower buyers to find and receive offers from dealers. Atlas Motors also wanted to make a platform for users to book transport vehicles online. Some additional requests are listed below:

  • Push Notifications
  • Payment Integration
  • Web Administrative Model
  • Ad Listings and Analytics

The Solution

Blue Whale Apps managed the entire process from strategy and planning to UX design and custom code development. In addition to creating a competitive market analysis, research into brand positioning was also conducted. We then designed a new brand identity with comprehensive brand guidelines. Some highlights are included below:

  • Access All Available Vehicles In One Click
  • Sort Vehicles By Relevance, Date Or Price
  • Save Favorite Cars And Compare Prices
  • Directly Contact And Interact With Sellers And Buyers
  • Contact the seller
  • Store Search Criteria And Receive Matching Ads By Email And Text Notifications

The Results

We were successful in creating an interactive and user-friendly application. Also, our website made a remarkable impression on our client. So, our client was more than satisfied with the outcome of the project:

  • Mobile-first approach
  • Easy-to-use app
  • Real-time notifications
  • Easy-to-use web-presence
  • The Regular server response of 100-150 ms 
  • Average page load within 2-3 seconds

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