Fox – Entertainment Mobile App

Product Analysis | Product Design | Wireframe and Prototyping

Fox Broadcasting Company is a US entertainment conglomerate that owns film studios, over-the-air TV stations, cable TV operations and more. Its activities are split among four segments: Filmed Entertainment, Television Stations, Television Broadcast Network, and Cable Network Programming. All work performed by Blue Whale Apps had to match Fox branding.


Fox Entertainment Group is a leading provider of Hollywood news and information about celebrities, movies, television, music, and reality shows. It also offers miscellaneous value‐added services, such as daily and monthly horoscopes, psychic predictions, celebrity birthdays, and celebrity zodiac matches through its popular website.


Product Analysis, Product Strategy, Digital Experience Design


Adobe XD, Sketch, InVision App for Collaboration

Design Specifics

Font Family


R27 G39 B231
R219 G142 B2
R132 G157 B76
R161 G65 B65
R180 G156 B208

Original Image

The Requirement

Fox wanted to create a unique entertainment app for iPad users. The application would provide a way for users to stay connected to Fox wherever they are. With the Fox app for iPad, the user needed to receive Fox News Alerts, read headline news stories, watch live TV broadcasts of the Fox Business Network and Fox News Channel with TV Everywhere, listen to Fox News Radio, browse through photo galleries, and watch the latest FNC and FBN clips on demand, all for FREE! Other requested features included the following:

  • Product Analysis
  • Product Strategy
  • UX/UI Design
  • Wireframe and Prototyping

The Solution

Blue Whale provided UI/UX development concepts for the FOX iPad app, which later influenced its programming line-up section. The goal was to have an interactive UI that worked seamlessly with multiple layers of APIs, without compromising the end-user experience. Our team mapped the requirements onto the technologies that were already deployed, to develop and implement a scalable architecture for the application. Our digital experience designers also applied design-thinking techniques to build an interactive customer experience that created a compelling, transparent user interface for the app. Some other additions Blue Whale provided are below:

  • Users can stream full episodes of their favorite FOX shows
  • Watch live sports and news programs
  • Easily search for programming
  • Mark favorite shows to watch later
  • Create multiple favorites for family members

The Results

The design concepts for the FOX iPad app is a prime example of craftsmanship and creativity available within Blue Whale’s team. We take pride in delivering stunning concepts that help businesses in the digital entertainment industry create innovative apps. Several key performance metrics from the finished app are listed below:

  • Fox was very happy with the popularity and efficiency of the app after its release.
  • The app flawlessly passed all functionality testing.
  • User experiences were improved with the new UI design
  • GUI elements scaled and were positioned correctly
  • 100000+ downloads one month after launch

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