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Fox Entertainment Group is a famous American entertainment industry company that owns film studios, terrestrial, cable, and more. It operates through four segments: Filmed Entertainment, Television Stations, Television Broadcast Network, and Cable Network Programming.
Our client is a leading provider of Hollywood news and information about celebrities, movies, television, music, and reality shows. They also offer miscellaneous value‐added services featuring daily and monthly horoscopes, psychic predictions, celebrity birthdays, and celebrity zodiac matches through their very popular website.
Product Analysis, Product Strategy, Digital Experience Design
Adobe XD, Sketch, InVision App for Collaboration
The client wanted us to create a unique entertainment app for iPad users. The application must provide a way for users to stay connected to Fox from anywhere in the world. Also, the client was very particular about concepts matching his branding and color pallets to ensure they fit with FOX’s array of other offerings.
Besides, he wanted us to build the Fox app to provide the following benefits to the iPad users for free:
Product Analysis 
Product Strategy 
UX/UI Design 
Wireframe and Prototyping Concept
Our goal was to have an interactive UI that worked seamlessly with their layers of APIs without really compromising the end-user experience. So, we worked on UI/UX of FOX’s iPad app and provided concepts which then later became a part of the programming line-up section of the app.
Here is the list of guidelines we planned to implement:
We succeeded in proving the craftsmanship and creativity of our team with this innovative FOX’s iPad app. So, we take pride in delivering stunning concepts that helped the “Digital Entertainment” industry in its infancy define avenues for years to come.
Our unique entertainment app became a huge hit after the first release due to the following reasons:
In return, we got a happy client who was more than happy to embark on a lifelong journey with Blue Whale Apps.
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