Entertainment App Design and Development Case Study

Product Analysis | Product Design | Wireframe and Prototyping

Fox Entertainment Group is a famous American entertainment industry company that owns film studios, terrestrial, cable, and more. It operates through four segments: Filmed Entertainment, Television Stations, Television Broadcast Network, and Cable Network Programming.


Our client is a leading provider of Hollywood news and information about celebrities, movies, television, music, and reality shows. They also offer miscellaneous value‐added services featuring daily and monthly horoscopes, psychic predictions, celebrity birthdays, and celebrity zodiac matches through their very popular website.


Product Analysis, Product Strategy, Digital Experience Design


Adobe XD, Sketch, InVision App for Collaboration

Design Specifics

Font Family


R27 G39 B231
R219 G142 B2
R132 G157 B76
R161 G65 B65
R180 G156 B208

Original Image

The Requirement

The client wanted us to create a unique entertainment app for iPad users. The application must provide a way for users to stay connected to Fox from anywhere in the world. Also, the client was very particular about concepts matching his branding and color pallets to ensure they fit with FOX’s array of other offerings.

Besides, he wanted us to build the Fox app to provide the following benefits to the iPad users for free:

  • Product Analysis
  • Product Strategy
  • UX/UI Design
  • Wireframe and Prototyping

The Solution


Our goal was to have an interactive UI that worked seamlessly with their layers of APIs without really compromising the end-user experience. So, we worked on UI/UX of FOX’s iPad app and provided concepts which then later became a part of the programming line-up section of the app.

Here is the list of guidelines we planned to implement:

  • The application must allow the users to stream full episodes of their favorite FOX shows
  • Users can watch sports games, news programs, and more
  • Users can find more programs 
  • Users can mark programming as a favorite 
  • The app must allow users to create multiple favorites for family members

The Results

We succeeded in proving the craftsmanship and creativity of our team with this innovative FOX’s iPad app. So, we take pride in delivering stunning concepts that helped the “Digital Entertainment” industry in its infancy define avenues for years to come.

Our unique entertainment app became a huge hit after the first release due to the following reasons:

  • Flawless app functionality testing 
  • Increased UI/UX for better user experience 
  • Ensured GUI elements like size, position, etc
  • One-month 100000+ downloads post-launch

In return, we got a happy client who was more than happy to embark on a lifelong journey with Blue Whale Apps.

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