Golf-instructional App Case Study

UI and UX Design | Mobile App Development | API Integration

The instructional book Golf My Way is the most successful golf book of all time. Written by golfing legend Jack Nicklaus and published in 1974, it has helped countless readers learn what can be improved in their golf games and follow a system for improvement. Years later, a Golf My Way iPhone app was created that featured instructional videos, but it wasn’t updated and eventually became incompatible with newer devices.

Blue Whale helped give the old app a facelift to make it modern. Users can watch videos using a custom video player, share to Facebook, open it on both an iPhone or iPad, and easily follow Jack on Instagram, Facebook and other social media outlets.

THE CLIENT

The client is the major golf services provider in Florida. Being an avid golf player, he wanted to find more experienced players in his area to connect with them. In his quest for skilled golf players, he discovered that no mobile application has been built yet for the golf players to connect. So, he made up his mind to create a unique app for this purpose.

That is how the “Golf My Way” iPhone app, the very first golf instruction app appeared in the App Store. This app revolutionized the world of golf with some of the best features.

SERVICES

Market Competitive Analysis, Digital Experience Design, Mobile App Development, 3rd Party API Integration

TOOLS & TECHNOLOGIES

Objective-C, Apple Hosted In-App Purchases

Original Image

The Requirement

The Client approached Blue Whale Apps to update the app as the app became incompatible and stopped functioning. So he wanted us to redesign the app so that it could support iPads, the latest operating systems, and newer screen sizes for iPhones.

Besides, he wanted us to include the followings in our development process:

  • Push Notifications
  • Third-Party Booking API Integration
  • Social Media Integration
  • Payment Gateway Integration

Challenges

project_logo

The project had a lot of challenges:

  • The original app was never updated for newer iOS.
  • The app stopped opening.
  • It was never built for retina display.
  • It never supported iPads and the new operating systems.
Goal

Our goal was to completely redesign with a fresher look that was required along with making it compatible
with both iPhone and iPad.

The Solution

Steps We Took

Blue Whale Apps completely redesigned the app with a fresh and modern design for both iPhone and iPad. 

Here are the steps we followed to succeed:

  • We implemented a new monetization strategy by giving users a few free golf video lessons, along with the ability to purchase any video ala carte or download the entire video catalog for a discount. 
  • We made sure to gather important data directly inside the phone to help players improve their swing.

Besides, our team of experts worked day and night to bring the following changes to the app:

  • 25+ videos to watch from the 1974 My Way instructional book
  • Watch videos using a custom video player
  • Easily follow Jack on Instagram, Facebook, and other social media outlets
  • View Jack’s Career Capsule and more

The Results

Our hard work and dedication paid off when we showed what we created to our client. 

Here is the list of functions that the Golf Swing App could do:

  • Golf swing apps use your phone’s sensors, already built-in, to log their data. 
  • The accelerometer notes the direction and force of the swing, while other sensors can log data like angles, club speed, and rotation, giving in many cases a full visualization of the swing.
  • You can pair that with a buddy and a phone’s built-in camera and have a powerful analytical tool to perfect your swing right in your pocket. 

Overall, the historical app became popular amongst its user because of the following reasons:

  • Mobile-first approach
  • User-friendly app
  • One of the best Golf-instructional apps for iPad and iPhone with a modern look
  • Secure and hassle-free payment ensured through the mobile app
  • Members can easily manage their profiles and passwords
  • Average page load within 2-3 seconds

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