Montgomery Parks

Website Redesign, Strategy & Consulting

Montgomery Parks

Montgomery Parks is a public agency that serves Maryland’s citizens by providing a regional system of clean, safe, and natural area parks. It features 424 outstanding natural area parks with more than 490 miles of streams and over 37072 acres of land in Maryland. The goal of the agency is to provide the best park experience to society.

What The Client Wanted

The client wanted us to develop a new design for their website that can help them fulfill their business goals.

Business Goals

  • To improve user experience
  • To increase the user engagement
  • To enhance the features like storytelling and visuals

Challenges

  • Upgradation of the old website to the latest WordPress version

Integration of Facebook pixel, Google analytics, performance optimization, Yoast Plugins, SEO-friendly website, Disqus plugin, and Google map

Approach

Steps We Took

  • Our expert team of designers and developers integrated third-party API within the website. 
  • Our SEO team helped to implement Google Ads, Google Analytics, Remarketing code, Facebook pixel code, and more as per the client’s requirements.
  • Our business analyst team reviewed the current website status and worked with the client to understand their marketing initiatives.
  • We collected the required  information to make SEO-friendly navigation and develop marketing funnels.
  • We added necessary CTAs and created new pages and content where we needed to address the business objectives. 
  • We updated content throughout the site to tell the Montgomery Parks story with a conversational and engaging tone to enhance the feel of the Montgomery brand.

Improved User Experience

Our business analyst team reviewed the current website status and worked with Montgomery Parks to understand their marketing initiatives. Then we used the collected information to make SEO friendly navigation, develop marketing funnels, add necessary CTAs, and create new pages and content where needed to address these objectives.

Better Storytelling & Visuals

We updated content throughout the site to better tell the Montgomery Parks story with a conversational, engaging tone to better reflect the Montgomery brand.

Fonts

Typography

RALEWAY FONT FAMILY

Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.

COLOR THEME

The color black is associated with power, fear, mystery, strength, authority, elegance, formality.

Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.

The Result

The client was content with the look and feel of the new website. The website helped our client to achieve great results since it went live.

  • Positive feedback from the users
  • Increased engagement through page views and email sign-ups

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