Montgomery Parks is a public agency that serves Maryland’s citizens by providing a regional system of clean, safe, and natural area parks. It features 424 outstanding natural area parks with more than 490 miles of streams and over 37072 acres of land in Maryland. The goal of the agency is to provide the best park experience to society.
The client wanted us to develop a new design for their website that can help them fulfill their business goals.
Integration of Facebook pixel, Google analytics, performance optimization, Yoast Plugins, SEO-friendly website, Disqus plugin, and Google map
Steps We Took
Our business analyst team reviewed the current website status and worked with Montgomery Parks to understand their marketing initiatives. Then we used the collected information to make SEO friendly navigation, develop marketing funnels, add necessary CTAs, and create new pages and content where needed to address these objectives.
We updated content throughout the site to better tell the Montgomery Parks story with a conversational, engaging tone to better reflect the Montgomery brand.
Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.
The color black is associated with power, fear, mystery, strength, authority, elegance, formality.
Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.
The client was content with the look and feel of the new website. The website helped our client to achieve great results since it went live.