Montgomery Parks

Website Redesign, Strategy & Consulting

Montgomery Parks

Montgomery Parks is a public agency serving Maryland’s citizens by providing a regional system of clean, safe, natural area parks. Montgomery Parks features 424 outstanding natural area parks with more than 490 miles of streams and over 37072 acres of land in Maryland. Montgomery’s goal is to provide the best park experience to society.

Challenges

The client demanded a new design with improved user experience, increased engagement, better storytelling and visuals, and upgradation of the website to the latest WordPress version. The client coordinated with us on a dedicated model. Facebook pixel, Google analytics, performance optimization, Yoast Plugins, SEO-friendly website, Disqus plugin, and Google maps integration were also being integrated.

Approach

To pull-off, these challenges, our expert team of designers and developers integrated third-party API within the website. As per client request, our SEO team helped to implement Google Ads, Google Analytics, Remarketing code, Facebook pixel code, and more.

Improved User Experience

Our business analyst team reviewed the current website status and worked with Montgomery Parks to understand their marketing initiatives. Then we used the collected information to make SEO friendly navigation, develop marketing funnels, add necessary CTAs, and create new pages and content where needed to address these objectives.

Better Storytelling & Visuals

We updated content throughout the site to better tell the Montgomery Parks story with a conversational, engaging tone to better reflect the Montgomery brand.

Fonts

Typography

RALEWAY FONT FAMILY

Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.

COLOR THEME

The color black is associated with power, fear, mystery, strength, authority, elegance, formality.

Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.

The Result

Since the site went, live Montgomery Parks has reported that user feedback has been very positive. The client was content with our work and loved the new site design, which helped them achieve their goals. Their site has generated more engagement through page views and email signups.

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