Website Strategy & Architecture, Content Strategy Case Study

Website Redesign, Strategy & Consulting

About Oneida Indian Nation

The Oneida Indian Nation operates a variety of businesses to fund its government programs. It is an indigenous nation of American Indian people whose sacred and sovereign homelands are located in Central New York. They provide legal, administrative, and educational services to help protect their people’s sovereignty, homelands, culture, and job opportunities.

What The Client Wanted

The client wanted us to work on their existing site and improve the overall site structure and navigation.

Business Goals

  • To make the website more user-friendly
  • To make the site fully responsive


  • Creating a smooth and frictionless browsing  experience
  • Enhancement of visual web story with improved navigation and filtering
  • Fully responsive solution backed by WordPress CMS

Our Approach


After we got an overview of the project requirements, we planned to use WordPress CMS to build the website. For this purpose, we were keen on using the best responsive theme that could give a faster response time. We presented our plan and the details of the steps of the project to the client. The client found our plan to be perfect to meet his requirements in the best possible way.

Steps We Took

  • We created an SEO-friendly website and made sure that it was compatible with different platforms. 
  • We took the necessary steps to make the website secure and easy to navigate for the users.
  • Our expert team of WP developers decreased the load time by taking several steps. They minified the images, customized Javascript and CSS, and used simple but effective themes.

Decreased Load Time

Our expert team of WordPress developers enhanced the site by reducing the load time by minifying the images, customizing JavaScript and CSS, and using simple but effective themes. Considering images as the main content on the website that is used to display the work and completed projects, those were effectively optimized.




Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.


The color black is associated with power, fear, mystery, strength, authority, elegance, formality.

Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.

The Result

We designed a fully responsive website as per the client’s requirements that made the client content with the way we handled the entire project. The newly designed website helped the client experience significant growth in their conversions.

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