Oneida Indian Nation

Website Redesign, Strategy & Consulting

About Oneida Indian Nation

The Oneida Indian Nation operates a variety of businesses to fund its government programs. It is an indigenous nation of American Indian people whose sacred and sovereign homelands are located in Central New York. They provide legal, administrative, and educational services to help protect their people’s sovereignty, homelands, culture, and job opportunities.

Challenges

The client desired to advance overall site architecture and navigation to enable easier browsing and a more frictionless experience. The website requirement was to build up a more user-friendly interface with visual stories and improved navigation and filtering. Oneida client demanded a fully responsive solution backed by WordPress CMS.

Our Approach

Blue Whale Apps team of experts created an SEO-friendly website structure with WordPress CMS while ensuring it is compatible with the different platforms, is secure to use, and would enhance the best user experience through easy navigation.

Selecting The Right Platform

Considering WordPress as one of the best CMS for creating a website and best-fit was used. The best responsive theme with quicker response time and throughput was chosen and utilized. Blue Whale Apps presented regular updates, enhanced security, and 24 hours of support services.

Decreased Load Time

Our expert team of WordPress developers enhanced the site by reducing the load time by minifying the images, customizing JavaScript and CSS, and using simple but effective themes. Considering images as the main content on the website that is used to display the work and completed projects, those were effectively optimized.

Fonts

Typography

RALEWAY FONT FAMILY

Raleway is an elegant, sans-serif typeface family. Initially designed by Matt Mcinerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.

COLOR THEME

The color black is associated with power, fear, mystery, strength, authority, elegance, formality.

Green is the color of life, renewal, nature, and energy, is associated with meaning of growth, harmony, freshness.

The Result

Blue Whale Apps designed a website considering and properly documenting the client's recommendations. The client was 100% satisfied with the positive results. Blue Whale Apps was able to help the client in significant growth for conversions through the newly designed website.

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