Macy’s is an iconic departmental store chain. As of 2017, there were 660 full-line stores in the US. Macy’s stays sharp with providing the best possible customer experience across the board. We engaged with their team to re-imagine the shopping experience on the iPad.
“Coming up with a random prototype would not cut it. It was important for our design team to learn about Macy’s competition, their customer engagement data, their habits, age groups, etc. and reflect all to the solution.”
– Designs team
THE CHALLENGES: It is critical to offer a marching identity to the brand. The customer experience has to be consistent.
It was imperative to study where Macy’s brand fits among the competition. Understand their color pallets and identity and come up with a prototype that not only enhances the customer experience but also fits well rest of the line-up.
THE SOLUTION: The prototype that not only fits within Macy’s brand but also enhances the customer experience.
The prototype had to be fit within their brand guidelines, provides engaging customer experience and enhances interaction.
“Tools/process used: Market competitive analysis, Brand identity, Brand Story update, Consistent visuals, Sketch, InVision for collaboration”
– Solutions Team
THE RESULTS: The prototype that fit well within their line-ups and provided consistency to market.
The prototype was at par with expectations, matching with their color pallets, fitting within their line up and provided enhanced customer engagement.
“Our engagement with the client not only provided a fresh and interactive design but also re-affirmed their brand and fueled their market reach for times to come”