SOAR Sobriety is a national initiative that promotes a healthy lifestyle by helping quit over-drinking and overcomes the effects of drug abuse. As a result, communities across the country benefit with sober living, financial success, positive mindset, and business success. Blue Whale was engaged for Branding and Design for this project.
With this type of initiative, it was important for us to have a bold brand that offers an encouraging experience. We went through lots of iterations but efforts were well worth.
THE CHALLENGES: To help individuals with drinking issues, the user interface had to be encouraging without clutters.
The ground-up initiatives to promote a healthy lifestyle and recover from the health effects due to the overdose of alcohol and drug, Branding and Designs had to be engaging. The project was heavily dependent on Apple Watch reading various health points to better assist the end user. It was crucial that user interface is targeted for the community of people who are experiencing issues and compatible with their state of mind. It was also important to offer engaging experience and show the progression and effects visually, via watch app, to continue to encourage the user to use the app.
THE SOLUTION: The key was to have an increasingly engaging brand that motivates users to stay on-track through progression.
The project team went through getting to understand the end user community, their age group, and lifestyle and reflect those into brand and designs. All the efforts creating multiple iterations of the prototype was worth.
Tools Used: Sketch, PhotoShop for some visual effects, InVision for collaboration with the client.
– Solutions Team
THE RESULTS: Design that motivates, User Experience that improves lives.
The designs and prototype are engaging. It provides clear ways end-users can interact without losing the site of the bigger picture.
Features: Interactive InVision prototype for the development team, Application workflow, Overview of System architecture
– Customer Success Team