What is Amazon Selling Partner API?
Amazon API services also known as SP-API is the updated suite of utilities that Amazon provides to its selling partners that allows them to integrate their websites and apps directly into the Amazon platform. Using an updated set of REST APIs that allow developers to interact with and share data with Amazon’s platform and improve customer services.
If you are an Amazon selling partner but not a developer and would like to take advantage of Amazon API services, Blue Whale Apps offers full Amazon SP-API integration services. We can automate your order and fulfillment processes, and integrate with your eCommerce website and apps. Improve your customer experience and reduce your operational costs by speeding up and automating your entire order, fulfillment, and management process. Also if you need to migrate Amazon MWS to SP API we can prove a complete migration service. For more information book a free consultation with one of our experts.
How does the Amazon SP API benefit Amazon Sellers?
Amazon SP-API integration services contain a comprehensive set of tools that address all of the following features:
- Inventory management
- Amazon Listing Creator and management
- Profit Analysis
- Advertising data reporting
- Bid automation
- Sync with multiple platforms such as Shopify, Walmart, and more
- Report automation (80 reports)
- Amazon FBA calculator
- Inbound shipment automation
- Syncing with Data Studio and Excel
- Data Scraping
- Seasonal Repricers for buy box automation
- Inbound shipment automation
Advantages Of Amazon SP-API
Amazon API services reduce labor costs by automating many of the repetitive tasks that Amazon selling partners need to do every time they get an order. Speed is also a major factor in deciding to implement Amazon SP-API integration services, speed to process the order and for the customer to be notified that the order is processed. Convenience is also a factor that makes many tasks automated and so zero touch. Automated ads, campaigns, and marketing are all part of the package.
Types of Apps we build with Amazon SP-API
There are three different types of apps that can all be built with Amazon SP-API integration services. Blue Whale Apps provides build services for all three types of apps and also third-party integration services.
Private Seller Apps
These Selling Partner apps are self-authorized and are built only for one organization or client.
Public Apps
These apps are authorized by a vendor or seller and are made publicly available on the Selling Partner Appstore.
Private Vendor Apps
These vendor apps are self-authorized and available only to your organization.
How to integrate with the new Amazon Selling Partner API
Before you can start using Amazon API services you will need to register your application with Amazon here
You will also need to be an authorised selling partner here
You will need to be able to code in Java to use the SDK, you can register your AIM here to get started.
Alternatively, if you are not a developer you can take advantage of Blue Whale Apps Amazon SP-API integration services. We are already an Authorized Selling Partner so there is no need for you to deal with the above registration or any coding. We offer a free consultation so that we can get an understanding of your requirements before we put together a complete implementation proposal.
How to connect the Amazon Selling Partner API with your data warehouse
Amazon API services provide the ability to extract data from all aspects of your account to a data warehouse including the following:
- Order data
- Fulfillment data
- Product data
- Finance data
- And reports
This is done using the standard API services detailed above.
How to migrate from Amazon MWS to the SP-API
MWS is Amazon’s ‘Marketplace Web Service’ which is being retired on the 31st of December 2023. If you have a legacy integration on your website or app you will need to migrate Amazon MWS to SP API before that date. Blue Whale Apps offers a full MWS to SP API migration service.
FAQ
What is Amazon SP API?
- Amazon SP API is a set of REST-based APIs that allow Amazon Selling Partners to send instructions to the Amazon platform and receive data about every aspect of their account.
How does SP API help Amazon Selling Partners?
- They help to speed up and streamline customer service requests and reduce fulfillment staff costs for the selling partner.
When do I need to migrate from Amazon MWS to SP API?
- MWS will stop working on the 31st of December 2023 so all migrations must be complete by that date.
What is Amazon Advertising API?
- The Amazon advertising API provides most of the functionality of the advertising dashboard including keyword analysis, SEO, product sourcing, ad management, campaign and performance data, sponsored products, and brands. The API provides programmatic administration that can be built into the seller’s own platform.
What can the Product Advertising API, Affiliate API, and PA API do?
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How to get help with Amazon SP-API Integration Services
If you are an Amazon eCommerce store owner and would like help with developing integration with your store, our Amazon API services solution is what you need, speak with one of Blue Whale Apps experts and we will be happy to put a solution together for you. Also if you need help migrating Amazon MWS to SP API we can help with a swift solution. Finally, if you just need to arrange a consultation for Amazon API services feel free to book an initial free call.
