Mobile Apps and Websites: Equally Important to Business

1 min read

Ever since the introduction of the smart phone, not only has the way we communicate changed, so has the way we access information. Mobile apps have become one of the critical components in smart devices that have allowed for easier access to this information, now available at our fingertips anytime, anywhere. Originally developed more for entertainment, apps have now become a huge medium for promoting products and services, no matter the size or function of a company.  In fact, they are so beneficial for business that mobile apps are becoming equally as important to a company as a website. Where an online existence is critical, so too is the mobile app in terms of instant access.  Here are a few reasons why….


Smart phones are clearly the most common form of communication.  Products and services are being researched more and more on smart phones, and a mobile app increases both visibility as well as usability.

Instant Brand Marketing

Mobile devices have brought a new world of possibilities for marketing and promotional opportunities.  No longer are companies restricted from instant brand marketing as mobile apps can now allow for immediate exposure.

Improved User Experience

Web users crave immediate access to information and are not willing to wait.  Mobile apps are the only medium that provides a better user experience on mobile devices, more so than mobile websites.

If you are considering a mobile app for your company, it is important to hire an established and knowledgeable app development company.  At Blue Whale Apps, we can create an app for your business that can lead to higher traffic and increased sales.  Contact us for more information!


Striving to be a purposeful leader. Passionate about delivering phenomenal user experience through technology. A father, a husband and a cook!

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