App of the Month: TikTok – Your Mobile Video Studio

4 min read

There are several moments when we feel the need to have our own video studio, ready to capture and create wonderful memories, anytime. And, what if this dream studio comes handy on your own mobile?

This is real with TikTok! TikTok is a video sharing app or social network that allows you to create short-form videos and share with others. It enables the users to watch videos created by others, create their own videos, and add their favorite music or sound to the videos for free.

TikTok – the King of Apps!

TikTok has gained immense popularity across the globe in a very short time. Recently, in September 2019, TikTok became the world’s most downloaded social media app for both iOS and Android (Source). TikTok supports over 75 languages. To use this app, your minimum age should be 13 years.

You do not need to be an expert or join a course to create a special video anymore! TikTok helps you create short-form (about 15 to 60 seconds) videos on anything and share the same with people with ease. With TikTok it is easy to create short videos anytime on your mobile. Tiktok is free and offers in-app purchases.

It is estimated that the global revenue for the TikTok app during the first half of 2019, was $39 billion (Source). With such popularity among masses and its ease of use, TikTok is emerging as a high-potential and favorite marketing channel for brands today. While it does not allow a direct display of paid ads, brands are utilizing it well to create their market identity, presence, or image through TikTok challenges and contests that encourage users to generate specific brand-related content and promote it. Businesses can thus leverage TikTok to reach to masses and build their brand image.

Exciting Features of TikTok

TikTok is the perfect mobile studio offering a blend of artificial intelligence and image capturing technology. It enables high-speed image capture and facial feature matching.

With TikTok, creating a video with music or sound is so easy that even a high school kid can manage. Here is an overview of how you can get creative with TikTok!

1. Create Short-Form Videos

With TikTok, you can record, do storytelling, or create and share your daily activities to include anything from how you start your day or how you arrange your lunch-table.

You can create and share videos exhibiting your talent, dance videos, funny videos, magic tricks, or quick DIY paper-craft tutor videos. You can create challenges too.

2. Add Sounds and Music of Your Choice

TikTok app offers millions of free music clips, song snippets, and sounds to merge with your videos with the option to add special effects and filters. Thus, users can customize the videos further by adding their favorite sounds or music for free. It also allows you to add videos created on your phone directly on the app.

When the user opens the app, the videos start playing one after another and the users get the opportunity to watch random videos continuously.

3. Edit and Enhance Your Videos with Unique Tools

TikTok offers a wide range of video editing tools that allow you to cut, trim, merge, and duplicate video clips. Users also get special effects (fun face and beauty effects) filters and 100+ emoji stickers.

With the “reactions” features in TikTok, users can also record their reactions to videos and share.

4. Search or Share Videos

TikTok allows you to post the videos instantly, without much time and effort due to the short format. Watching these videos is also that easy.

It offers a personalized relevant video feed based on your interests, what you watch, like, and share. It also enables you to search for videos based on numerous categories to include Dance, Food, DIY, Comedy, Sports, Vlog, and many more.

5. Earn Worldwide Recognition

TikTok not just entertains you, it inspires you to join and contribute to the community of creators across the globe. Besides, TikTok users can also earn recognition and followers through the TikTok “1 million audition” contest. This contest, which runs separately in several countries, allows users to participate and create videos on the given themes. The top videos and their creators are awarded.

This way thousands of videos are created and the participants earn popularity and get encouraged.

A Lucrative Business Idea – the TikTok App

With such popularity, TikTok has proved to be a very lucrative business idea indeed. To develop such an app, the development time invested in basic features like UI design, user login, profile, geolocation features, video posting, search, and social sharing would be more than 800 hours. Costs of development vary based on a lot of factors including location. Read development costs location-wise, to know more!

Brainstorm and generate such a unique business idea and Blue Whale Apps will put life into it by creating the app for you!

Flaunt the Celebrity in You with TikTok

TikTok is not just an app. It is a studio and your creative team, all in one place, on your mobile. Inspire others and get inspired.

Download TikTok and join the fun. Capture the memorable moments or exhibit your talent, add your favorite music to it, and just share it with the world. You never know, you could be the next social network celebrity!


From team selection and project pacing to resource and account management, Kim is a pro at making projects run smoothly. Being deeply invested in your success, she’s here to act as your advocate with the development team to make sure that every deliverable looks and works the way you need it to. Also, the piano is her passion.

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