Introduction: Why Analytics Matters in the App Economy With over 8.93 million apps available on Google Play and Apple’s App Store, competition is fierce. Simply building an app is not enough; understanding user behavior through mobile app analytics is essential to maximize ROI and sustain growth. What is Mobile App Analytics? Mobile app analytics helps […]
Tag Archives: mobile app analytics
Have you heard of the expression “flying blind?” It’s not a good way to run a business. If you don’t know where you’re going or what is happening at key moments, you’re likely to crash. Mobile apps work the same way. The best process to improve a mobile app starts with collecting and accurately interpreting […]