Tag Archives: user exprience

What is the difference between a luxury brand and a commodity brand? Before we get into the UX of how to market a luxury brand online, we need to understand what it is and who it is for. Broadly we can divide products into 4 categories when it comes to luxury: Mass market These are […]

Have you ever bought a piece of furniture that needed to be assembled? Or maybe had a toy that required being put together? We’ve all been there at one point or another. As long as you follow the directions, everything goes the way you expect. But when you skip a step or make a mistake, […]