What is the difference between a luxury brand and a commodity brand? Before we get into the UX of how to market a luxury brand online, we need to understand what it is and who it is for. Broadly we can divide products into 4 categories when it comes to luxury: Mass market These are […]
Have you ever bought a piece of furniture that needed to be assembled? Or maybe had a toy that required being put together? We’ve all been there at one point or another. As long as you follow the directions, everything goes the way you expect. But when you skip a step or make a mistake, […]
How well brands communicate with their audiences is determined not by how well they say things, but how well they are understood! If you are looking to outperform your peers and stand out from the crowd – the key ingredient to make your brand success is “The User Experience – UX”.
What precisely is UI and UX design, and what is the contrast between the two? Essentially putting, UI is what things look like, UX is the way things work. UX is a process, while UI is a deliverable. So both UX and UI are significant for the accomplishment of an application.