Successful branding is so much more than a cool logo or packaging, it is all about brand strategies, engaging with the target audience and retaining them. Customer retention has always been a bigger challenge for organizations across all industries.
Tag Archives: Branding
Design Thinking has become one of the trending buzzwords, rapidly emerging as a vital ingredient for digital transformation success. As quoted by a famous CEO “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” […]
Consumer loyalty is a hot commodity these days with competition lurking in every corner. And where corporate brands once turned to mobile ads, SMS campaigns, check-in rewards, and other mobile initiatives to promote customer advocacy, many brands are turning to mobile app development to create loyalty amongst a new generation of consumers.