It was the year 2009. You were unhappy with the service rendered to you by a leading home appliance brand. The washing machine that you had purchased started malfunctioning within a couple of months of purchase. As that was still under warranty, you needed to reach out to the company. So, what could you possibly […]
AI is the next ‘big’ thing in technology. In the last few years, the technology world has witnessed enormous growth of Artificial Intelligence technology. Having seen the exceptional strengths and promising potential to transform businesses for betterments, startups as well as enterprises, have begun to embrace the AI technology to level up their businesses.
Successful branding is so much more than a cool logo or packaging, it is all about brand strategies, engaging with the target audience and retaining them. Customer retention has always been a bigger challenge for organizations across all industries.