A Customer Relationship Management (CRM) system helps teams and business leaders manage interactions with important contacts in one place, specifically sales and marketing activities. But even though “customer” is part of the name, most CRMs offer services for a broad range of stakeholders, including managing employees and vendors. While that may seem straightforward, there is […]
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For a business to survive long-term, it needs each part of its operations to run as efficiently as possible. If its sales pipeline is a wreck, cash flow becomes a problem. If HR can’t scale hiring according to business needs, manufacturing can’t fill orders. And if finance can’t keep the books straight, management can’t determine […]