A Customer Relationship Management (CRM) system helps teams and business leaders manage interactions with important contacts in one place, specifically sales and marketing activities. But even though “customer” is part of the name, most CRMs offer services for a broad range of stakeholders, including managing employees and vendors. While that may seem straightforward, there is […]
Tag Archives: CRM integration
There isn’t a shortage of options for enterprise-level CRM solutions on the market, but Salesforce tops the charts for one simple reason: it’s the most comprehensive. Its platform provides one interface that connects almost every department within an organization—including sales, marketing, service and commerce—to individual customer profiles. This makes it possible to completely track a […]